Intro
GSpawn is a pawn store with an established online presence. They have TV show series and people travel to visit their shop in Vegas. For this project, I collaborated with a designer to completely overhaul their digital storefront, transforming their vision into a fully functional, custom e-commerce experience.
Challenge
GSpawn was operating on BigCommerce, which had become increasingly limiting for their growing business needs. The platform's rigid structure made it difficult to implement custom features and designs that would showcase their products effectively. Additionally, their team struggled with the complex backend management system.
Solution
I implemented a comprehensive migration from BigCommerce to Shopify, carefully transferring all product data, customer information, and order history. Working closely with a designer, I translated Adobe design files into a fully custom Shopify theme using Liquid, JavaScript, HTML, and CSS. The development process focused on maintaining design fidelity while optimizing for performance and user experience across all devices. I also hooked up the site to Shopify's theme editor, making it easy for the team to make content updates without having to touch the code.
Result
The migration to Shopify dramatically simplified GSpawn's backend operations, allowing their team to manage inventory and process orders more efficiently. The custom-built frontend delivered a unique brand experience that stood out, improving navigation and product discovery.
